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But What Do Your Customers Want?
What do your customers want? Over the past 15 years I’ve heard business owners give every excuse for why they don’t give customers what the customers want. “But I don’t want to sell the digital...
View ArticleMarketing Misinformation: Solving the Fact Gap
You can’t actively solve a problem until you understand it. So we need to understand where the spread of digital marketing information has gone wrong before we start solving the problems....
View ArticleSEO: Rank Indexing & Topic Modelling
The easiest way to optimize your SEO campaign is also the most flawed: individual keyword rankings. Why are keyword rankings fundamentally flawed? In the ‘good ole days’ of SEO, rankings were the same...
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The Secret to Becoming an Expert
Yesterday I was reading a new blog post on Problogger and considering redoing the 31 Days to Build a Better Blog. I bought the book years ago and it’s such an excellent piece of content. Now that I’m...
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How I Grew from Zero to One Subscriber in 365 Days
As a marketer I often read in-depth case studies on how to improve your traffic, grow your subscriber list and growth hack your way to millions of readers. While I’ve been a part of my agency’s...
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Success Secrets of a High Performing SEO Team
Over the past few years I’ve had the pleasure of working for, in and then on an exceptional SEO team. Over that time I’ve noticed a few recurring patterns with those team members who washed out and...
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10 Step Lightning Fast SEO Checkups
Disclaimer: This lightning fast SEO checking template will *not* solve every SEO problem you may have. It wasn’t designed that way. It’s designed to solve many common SEO issues in the fastest way...
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Big Data Problems – Lies, Damned Lies & Statistics
Big Data Problems: Does Your Data Add Up? More than any other time in history you have access to thousands of metrics that tell you how well your marketing is performing. Likes, follows, shares,...
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The Majority of Blog Articles are Boring (And That’s Ok!)
“They don’t want to write – they want the fame, money, and prestige of a writer.” ― Ayn Rand, The Journals of Ayn Rand Most bloggers do not actually want to be writers to express themselves. They do...
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The Mega WordPress Cheat Sheet
Want to speed up your blogging and website management? Below is a mega WordPress cheat sheet we are using with permission from MakeaWebsiteHub. Our Favourite & Most Used WordPress Cheat Sheet...
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4 Marketing Lessons from the Peanuts Movie
“I think anybody who is writing finds he puts a little bit of himself in all of the characters” – Charles Schulz The Peanuts Movie comes out November 6. I don’t have small children and I won’t go see...
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Selling Cheap SEO Services
I get it. Your latest lead emailed you back and yet again you lost the contract to someone cheaper and offering more. You ran the numbers. Again. You can’t figure out how they’re doing it and it’s...
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Twitter Chat Schedule for Marketing, Blogging, SEO & More
Twitter chats use hashtags (such as #marketingchat) and a specific day and time (ie. Thurs, 4 pm EST) to hold a discussion, normally led by an organizer who posts questions to prompt answers from the...
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Time Poor: The Day to Day Running of a New Business
Time Management? “I can do this myself and make more money! I’ll have more free time and no boss.” A year later you don’t sleep, worry about paying the bills, and haven’t been outside in over a week....
View ArticleWhat Will You Do With Your Extra Day?
Everybody has a dream, but not everybody has a grind. – Eric Thomas This year has 366 days, 1 more than last year and 1 more than next year. An extra day represents opportunity. It is a chance to...
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Getting Back Up After You Stumble
Just because someone stumbles and loses their path, doesn’t mean they’re lost forever. – Charles Xavier Last year I turned 40. I worked for the last 25 years of my life – from Dunkin Donuts cashier to...
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Setting Goals and Milestones for the Year #1
You can do anything but not everything. – David Allen We’re going to look at goals and goal setting in three posts. This one, the first, will focus on choices. The second will focus on time and the...
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Setting Goals 2: Dreams with Deadlines
A goal is a dream with a deadline. – Napolean Hill In Part 1 of Setting Goals & Milestones we spoke about choices and goal-setting. You can’t do everything so you need to make hard choices about...
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Setting Goals 3: Broke, Fat, Lazy & Stupid
Nobody ever wrote down a plan to be broke, fat, lazy, or stupid. Those things are what happen when you don’t have a plan. – Larry Winget By now you should have read the first and second parts of this...
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Jordan Shoots But Does He Score?
Entrepreneurs average 3.8 failures before final success. What sets the successful ones apart is their amazing persistence. – Lisa M. Amos I have a friend, Jordan, who’s really going through the...
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